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 If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types Broad Match, Broad Match Modifier, Phrase Match, and Exact Match The match type determines how narrow or broad a search query will match to a keyword in your Google Ads accountThe main purpose of keyword match types is to refine the targeting you do when setting up adverts with Google Adwords and other similar online advertising platforms It's all about how your keyword choices get interpreted by the algorithm that's being run by the platform of your choiceWhat are keyword match types? Understanding Google Adwords Keyword Match Types A Visual Guide How to add keywords in adwords

 A type of search that looks for matching documents that contain one or more words specified by the user See also keyword and phrase search Key word definition is a word that is a key such as Recent Examples on the Web For Detroit, going into this summer, their key word will thus be planning — Morten Jensen, Forbes, Relatively is a key word here—in order to produce the best possible work, people need to be able to disagree with and challenge one another a word that serves as a key, as to the meaning of another word, a sentence, passage, or the like a word used to encipher or decipher a cryptogram, as a pattern for a transposition What Are Keywords Simple Keyword Definition Keyword stuffing definition computer